Brand & Identity
Why the name Blend | All About Wine?
This name was created in March 2013 and it is in English to be readable and understood in the global market.
The name has two parts: the strongly distinctive word “blend” and the expression “all about wine” that indicates the products/services of the brand.
The word “blend” has a technical meaning in the wine sector and other meanings that are all connected with the business idea.
In fact, “blend” means:
- Wine blend ("Lote" in Portuguese)
the mix of wines and/or grape varieties that reflects the typical profile of Portuguese wines
it also reflects the growing collaboration between winemakers and wine producers in Portugal
it is related with the fruitful combination of the personal and professional profile of the two founders
it refers to the team and its technical skills in multiple valences, its range of action (national/international) and its common passions and expectations about Portuguese wines
of different approaches on wine contents and on wine communication
between wine themes and other related themes like wine tourism, hotels, gastronomy, wine parings
between the 3 company activity areas, based on a strategy of sustainability and profitability of the business